Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. This is why it is so imperative that your company should invest in SEO Reputation Management.
The internet is now in the hands of every consumer in today’s world with the invention of smartphones, someone could be looking up your online reputation before leaving the house to purchase goods from your store. If they see any negative feedback at all, then you have just lost a potential customer. People want to learn as much as possible about you before they do any engaging and the first impression they receive of your company will determine this.
SEO Reputation Management is the act of monitoring the SERPs (search engine result pages) or mentions in online media and web content. Reputation management primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.
Rather than working to raise link results with a particular search term in order to generate more commerce or page views, the goal of SEO Reputation Management is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. SEO Reputation Management is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.
Common SEO Reputation Management techniques include online promotional activity through new content creation, involvement in the social scene through forums, blogs, and social networking. In addition, the promotion of existing positive content, building social profiles and even creating personal domain names. Consumer reviews are also monitored heavily because they can be the hardest to remove from a high ranking website such as yelp.
Proactive SEO Reputation Management techniques can include responding immediately to public criticism stemming from unannounced changes to a product’s capabilities and features; offering free products to prominent reviewers; and writing positive comments and reviews in the guise of customers posting to online forums or review sites.